Abstract

Television out of all other Medias is the persuasive element of contemporary reflecting public opinion, respond to their concerns, create an awareness of state and finally control policies. Nowadays media are owned by big businesses, corporate houses, and politician but expected to adhere to the ideals of a neutral, fair and unbiased view on issues important for society and country. There is an evil nexus between the media and the wrong doers which has resulted in a concept called Paid News Syndrome. The news is much like an advertisement but without the tag. This paper tries to find out the issues of Paid News scenario in India with empirical evidences.